With the ongoing trend of trimming down cable subscription packages, more and more viewers have been turning to streaming services such as Amazon Prime Video. However, viewers of Amazon Prime Video may soon have to pay an additional fee in order to avoid advertisements. On January 1, 2021, Amazon is expected to increase the subscription costs by $2.99/month in order to allow users to watch content without ads.
For existing Amazon Prime Video subscribers, the increase in subscription cost will take effect only after their current plan expires. Furthermore, existing subscribers will have the option of either continuing with their current plan and being exposed to ads or paying the additional fee to avoid the ads.
Interestingly, this fee is not necessary for Amazon Prime users who are already subscribed to Amazon Music Unlimited. This subscription already includes an ad-free viewing experience, which means they will not have to incur extra cost.
The news about Amazon’s ad-removal cost hike has caused mixed reactions between Amazon Prime Video subscribers. For some, the cost is insignificant for the convenience of a commercial-free viewing experience. Others however, are not too pleased about it and feel that the fee is unnecessary or too high.
Whatever the opinion, one thing is clear – theAmazon Prime Video cost hike is just the beginning of streaming services working towards restructuring their pricing models for advertisement-free viewing experiences. It remains to be seen how popular streaming providers such as Hulu and Netflix will react in the coming months.