One of the biggest online retailers, Zulily, has recently announced it will be shutting down. Zulily had become a staple for consumers looking for affordable, stylish, and hard-to-find items.
The company was originally founded in Seattle, Washington, in 2009. Since then, it had grown to become a popular destination for shoppers looking for great deals. Zulily’s over 5,000 employees served over 200 million customers in the United States and around the world, through the company’s online store and mobile app.
The company had proven itself able to adapt and stay relevant through changing consumer trends. They quickly moved their operations from the desktop to the mobile age, and were known for providing fast shipping and excellent customer service.
However, the company was unable to stay afloat in the current retail climate. This was due to a combination of high operational costs, increasing competition, and a low-margin business model.
The company will now be closing down, a move that will be felt by many of their loyal, hardworking employees. Zulily had become a point of pride for many Washingtonians, and its closure will be felt deeply throughout the city.
It’s a sad end to a company that won its customer’s hearts by delivering quality products and great deals. And while it is another example of the current retail landscape, the legacy of Zulily will continue to live on.