McDonald’s recently announced its new expansion plans to add nearly 9,000 restaurants and more than 100 million loyalty members by 2027. The fast-food giant’s aggressive growth plan is part of its Vision 2030 goals aimed at ensuring long-term profitability and success.
After 80 years of operating in the convenience food category, McDonald’s has become a global leader, with 38,000 restaurants in over 100 countries. Though the pandemic took a toll on the chain’s ability to stay competitive, its strong presence in the market and resilient approach have allowed it to remain on top of the convenience food industry.
The company’s strategy to open new restaurants is twofold. On the one hand, it will focus on expanding its global flagship locations in high-traffic areas. This includes new investment in Drive-Thrus and offering multiple channels for customers to access the McDonald’s experience, from in-restaurant to delivery and take-away options.
On the other hand, McDonald’s plans to add new franchise locations outside of the US. The company is targeting countries with growing middle-class populations, such as Brazil, India, and Russia. McDonald’s believes that offering customers affordable food and convenience, in addition to its already established presence in these markets, will support its growth in these countries.
In addition to its restaurant growth strategy, McDonald’s is also investing in technology and loyalty programs. It recently launched a “My Quality Commitment” program, which allows customers to scan their QR code at any McDonald’s location to receive discounts and rewards. This program is part of an effort to increase loyalty and attract new customers.
McDonald’s is looking to the future and the new opportunities to come with it. With this global expansion and innovation initiative, the company aims to meet its Vision 2030 goals and remain a top global player in the food industry.