In an era of political polarization and an ever-more-fractured two-party system, the development of third and fourth parties has been a source of debate and controversy. This is especially true for the No Labels movement, a recent initiative which aims to bridge the divide between the two major political parties.
However, in a very real sense, No Labels’ emergence onto the political stage has also been met with strong opposition. Just last month, the Republican Governors Association launched an ad campaign in which they called the No Labels movement “a sham political group that merely stands for partisan tax and spending policies”.
At the same time, other third party presidential bids, such as the America-First Party, are also receiving similar attacks from both major parties. While the America-First Party does not necessarily advocate for similar tax and spending policies as No Labels, the party has come under fire for its strong anti-immigration stance.
The Republican Governors Association recently launched a multi-million dollar campaign to target these third party presidential bids. The ad campaign heavily relies on fear-mongering tactics, attempting to paint the emerging third parties as a dangerous threat to the nation.
In the face of such opposition, No Labels and other third party contenders have launched their own series of counterattacking ads. These commercials assure viewers that third party candidates will provide an alternative to the “failed” policies of the two major political parties.
Though these ad campaigns may ultimately fail to gain widespread traction, it is clear that the fight between these third party presidential bids and their major party rivals is only just beginning. With the 2020 election now on the horizon, it is essential for citizens to become aware of the potential choices available to them in the world of politics.