It seems that Red Lobster got a little too generous with its unlimited shrimp promotion earlier this month. The seafood chain recently announced that it would be suspending the promotion due to overwhelming demand, as it was simply “too popular and too cheap.”
The announcement came after Red Lobster saw a huge spike in sales due to the promotion. While the promotion was scheduled to run until the end of the month, the demand was simply too much for the chain to handle. As a result, the chain developed a plan to ration the shrimp until it could restock, and doors were ultimately closed on the deal prematurely.
The offer was designed to reward loyal customers. For just $15.99, customers could enjoy all-you-can-eat shrimp in addition to the usual menu items. This was a major steal for shrimp lovers, as the same offer was initially intended to only cost $21.99.
Of course, the promotion also attracted a few fish-frying newcomers to the Red Lobster family. Many casual seafood eaters were more than happy to take advantage of this “too good to be true” offer.
The promotion was met with criticism from some, who accused the chain of taking advantage of the current shrimp shortage. Red Lobster has since come to its own defense, citing “operational inefficiencies” as the cause of the early termination.
This “unlimited shrimp fiasco” certainly marks a pivotal moment for Red Lobster. After all, it has been under increasing pressure to cut costs and increase profits. Time will tell whether the shrimp promotion payed off for the chain or doomed them to a shrimp-related financial loss.
In the meantime, seafood fans are encouraged to take advantage of any other that Red Lobster offers while they last.