Anheuser-Busch, the global brewing giant behind brands like Budweiser, Bud Light, and Stella Artois, has announced that its Chief Marketing Officer (CMO), Ricardo Marques, will be leaving the company effective immediately.
Marques had held the position since 2009 and was responsible for leading the company’s marketing efforts across its portfolio of brands. However, Anheuser-Busch’s sales have been declining due to shifts in consumer preferences and growing competition in the beer market. The company’s flagship Bud Light brand has seen the biggest decline, with sales falling by 4.4%.
To combat this, Anheuser-Busch has made various marketing changes recently, including launching innovative digital campaigns for its Budweiser and Bud Light brands and collaborating with celebrity influencers. However, these efforts have not been enough to revitalize the company’s sales figures.
In light of these challenges, Marques’ departure represents a new chapter for the company, as Anheuser-Busch looks to restructure its marketing team to drive growth. It is expected that a new CMO will be appointed in the coming months, and will be tasked with helping the brand return to its former glory.
Anheuser-Busch has a long history of success and is confident that its new leadership team will be up to the task of addressing its current sales challenges. With a revamped strategy and a new executive in place, the company is eager to once again become one of the leading brands in the beer market.