The Biden team is intensifying their election campaigning efforts as they take a closer look at purchasing more ads in the runup to the U.S. presidential election. This follows worries over recent polling, which has shown that the Democratic nominee’s lead over the President has diminished significantly. As of the latest poll, Biden’s lead has shrunk to a mere five points, leading to greater anxiety over the outcome of the election.
With just a few weeks to go until the final vote, Biden’s team is seeking to increase their advertising presence through additional purchases. This strategy has become especially relevant as some polls show that Biden supporters have not as strongly committed to turning out to the polls as the president’s. Therefore, more targeted ads in competitive states could be a solution to ensure the Democratic nominee appears to be ahead in key battlegrounds.
The expanded ad buying plan has become part of Joe Biden’s strategy to project a message of optimism to voters. This is a shift away from the negative tactics used by Biden during the primary, when he ran ads that attacked his Democratic opponents. The Biden team has generally avoided running personal attacks against President Trump, instead attempting to highlight what they believe to be their candidate’s more positive attributes.
Biden has already invested significant funds into ads targeted at voters in swing states. An analysis of ad buys between June and mid-October has found that the Biden team has spent almost 40% more in those states than the President. Additionally, the Biden team has also begun to prioritize digital ad buys over traditional ones. This focus on digital has allowed the Biden team to reach younger voters, many of whom had not previously been engaged in the election.
Polls have been a major source of anxiety for the Biden team’s election preparations. With his lead narrowed, Joe Biden faces the challenge of pushing for more ads that will be seen by the right voters. It is clear that the Biden team is attempting to stay ahead of the game, and with only a few weeks left until Election Day, strategic ad buys will be essential in ensuring that the party’s nominee is given a chance to win the White House.