Delta Air Lines’ frequent flyer program has been facing plenty of criticism lately as critics believe that the new changes to their loyalty program will end up effectively punishing their regular customers. Delta, however, is standing firm and is hoping to win back the faith of its customers with some recently announced tweaks.
The modifications come after many unhappy customers expressed their discontent through social media and other outlets regarding the changes that they believe will make it more difficult to accumulate and utilize rewards points. The December 2019 announcement scaled back on some of the traditional requirements for members to qualify for upper tiers of membership, making it much easier for casual members to reach higher levels of rewards.
Delta has since announced a series of counter-measures designed to address their customers’ concerns. The most notable of the changes is that they have put a hold on the changes that could have led to tiers being harder to reach, while also adding new Medallion Qualification Dollars (MQDs) bonuses to encourage customers to also fly and spend more with Delta in the near future.
As it stands, members will be able to earn more points and higher MQDs bonuses for flights taken while also eliminating the maximum cumulative MQD accumulation cap. Additionally, Delta’s CEO, Ed Bastian, has stated that the company is actively working on further adjustments and improvements to their loyalty program.
There are still several aspects of their loyalty program that have not been addressed, and which have attracted criticism. These involve the 124,000 miles required to qualify for Delta’s top-tier Diamond tier, the significant downgrade of accruing Status Miles instead of regular Miles for non-Delta flights, as well as the lack of notifications when thresholds for elite qualification are close to being achieved.
Regardless, the airline seems committed to making sure that their loyal customers are not kept at bay and that they are browsing a customer-friendly loyalty program. In spite of the backlash, it does appear that Delta is doing its best to make amends by revising and refining their program. As the modifications progress, customers should keep an eye out for more updates that could drastically improve and revolutionize the experience.