It seems of late, President Biden is becoming increasingly popular in the public eye. Unfortunately, he is not much for attending press conferences or interviews, leading some to ponder exactly how he is building his popularity. The answer is found in reaching out to influencers.
According to a source close to the president, Biden has been personally calling numerous influential figures, in an attempt to strengthen his relationships and bring in important support. This shows a subtle difference in Biden’s approach to media compared to his predecessor, who often favored more bombastic, public displays to communicate his message.
In the wake of the various pandemics the country is facing, the president has also chosen to focus his attention on building up the individuals tasked with handling the arduous task of running the country’s health and safety protocols. This includes directing vast resources towards the development of a more efficient vaccine distribution infrastructure, as well as providing private aid to those in need.
The strategy behind Biden’s selective press interaction appears to be working, as polling has shown a steady climb of approval ratings for the president since his inauguration. The president additionally has the full backing of his potential political opponents, which helps solidify his position in the public sphere.
However, it is important to note that this strategy is not without its detractors. Critics have raised questions about Biden’s lack of press interaction, pointing to the potential lack of transparency as a result. They also argue that such a promotional strategy could be detrimental in the long run.
At the end of the day, the jury is still out as to whether this strategy is the best course of action. The lack of media interaction may ultimately slow Biden’s promotional momentum in the long run, as the public may begin to feel less confident in the president’s ability to lead. Nevertheless, this strategy is an effective way to strengthen the growing public support of the president in the here and now.