The world is becoming increasingly multicultural, and as such, politics must also evolve. In an effort to gain support and attract younger voters, many organizations are turning to the increasingly popular language Spanglish. Spanglish is a mix of Spanish and English, combining both languages in speech and writing.
This method of gaining greater recognition is especially relevant for campaigns hoping to reach younger Hispanic voters. For example, in the 2016 presidential election in the United States, targeting Hispanic voters was a priority for both political parties. The Democrats even ran Spanish-language television ads to help reach out to this demographic.
However, campaigns must choose their language carefully when trying to reach the younger Hispanic population. For many millennials, knowing both Spanish and English is very common, so using Spanglish could deepen their connection to the campaign. By using the language of the younger generation, campaigns can create a sense of community and create a level of understanding and familiarity between the politicians and potential voters.
In addition to working in the favor of the campaigns, Spanglish could also result in increases in voter registration among younger Hispanics. By using Spanglish, campaigns can let Hispanic voters know that the politicians are taking the time to understand their culture and language. This can help build trust and establish a closer relationship between the campaign and the potential voter.
Spanglish can also be used in a variety of mediums, such as online, print, radio, and television ads. This means that campaigns can target the Hispanic population from multiple angles and platforms.
Campaigns seeking to reach more Hispanic voters should consider using Spanglish in order to build a deeper connection between the politicians and their target audience. By using the language of the younger generations, campaigns can help encourage Hispanic voter registration and create a deeper understanding and trust in the minds of the younger Hispanic population.